Sony Cyber-shot HX350 camera with 50x super zoom launched at Rs 28,990

Sony has introduced the Cyber-shot HX350 digital camera in India. The camera falls somewhere between a full blown DSLR and the standard point-and-shooter. Cyber-shot HX350 will cost Rs 28,990, and is now available for sale in the Indian market.

Cyber-shot HX350 features a 24-megapixel Exmor R CMOS sensor. Sony claims the improved camera sensor will let you take best shots indoors or even in dim-light. The image processor also comes with the latest BIONZ X image processing engine, which promises accurate image processing for detailed and crisp photos.

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Perhaps the highlighted feature of the HX350 is the 50x optical zoom, which Sony says will let users shoot a variety of picture styles, from portraits to landscapes, wildlife and more.

The latest camera comes with a ZEISS Vario-Sonnar T lens and 100x Clear Image zoom. The HX350 also boasts Optical Steadyshot for producing blur-free shots. The Intelligent Active Mode provides stabilization while recording Full HD videos using Sony’s proprietary frame analysis technology.

HX350 offers a tiltable 3.0-inch LCD display with a 921 dot resolution. For ports, the camera supports Micro HDMI and Hi-speed USB 2.0. Sony promises battery life of above 2 hours and 30 minutes, which should easily give more than 300 photographs on a single charge.

Sony HX350 is the successor to the HX300. Both cameras share more or less similar the features, barring a few  changes. Notably, the HX350 is compact in size and has a DSLR-like body alongside an electronic view finder and manual controls.

While it may not be closer to DSLRs, Sony is targeting the HX350 at those people who need a compact camera without compromising the core performance. Sony’s new camera will be available exclusively on Amazon India from January 30 onwards.

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